the bean ground & drunk story…
bean ground & drunk responds to the sense of community people feel when they gather around the espresso machine.
It appeals to the sense of sharing, enjoying and relating – whether in a café or at home.
Inspired by the heady mix of emotions coffee brings, bean ground & drunk celebrates the collection of interrelated stories we all share…
Created the only way high grade coffee should be – with heart, passion, technique and respect, bean ground & drunk is an exclusive organic coffee blend sourced from the some of the world’s best regions and lovingly prepared at The Bean Alliance roastery, right in the heart of Melbourne.
The idea of a unique brand of organic coffee stemmed back at the turn of the millennium.
“About 15 years ago I began to observe a societal change to behaviour,” founder of the bean ground & drunk philosophy, brand story and product range, Susan Castle reflects. “At the time there was little product in the Australian coffee industry that was organically certified and consumed and people were really connecting over coffee, meeting and talking and enjoying that strong sense of belonging. It was new – this groundswell of desire to connect – I believe a response to the uncertainty people felt at the change of the millennium.”
This organic trend was to become an element of foundation thinking – and completely original – in development of bean ground & drunk.
In 2001 the coffee officially hit the market, and once perfected launched across selected cafes around the country. In the cup, the taste our loyal drinkers describe as earthy and aromatic, with a smooth, soft finish. Since 2008, bean ground & drunk was stocked Australia wide throughout Woolworths supermarkets where it continues to grow strongly, and in 2015 decaffeinated was ranged in Coles.
Whether it’s ecology, biology, community or sensory – on all counts bean ground & drunk is the perfect choice for a great cup of coffee every time.